Aside the normal complain every Ghanaian artiste give about inadequate promotion of their work by the Ghanaian populace especially the DJs, another rising controversial, contributing factor to poor performance of Ghanaian music in the global market has to do with the inability of Ghanaian artistes to personally invest in their own music and careers. According to DJ Premier and other DJs that called to contribute to the Joy Prime Showbiz discussion, most Ghanaian artistes like too much of free lunch; they are not willing to pay money to DJs in other countries to play their songs in foreign shows but depend solely on Ghanaian DJs to take their songs along with them every where they go.
In addition to this fact, issues concerning quality of production was also raised during the discussion. In actual fact, listening to most “Naija” songs will leave everyone that appreciates the art of music wondering why Ghanaian artistes will even begin to think of comparing themselves to other artistes of the world. Nonetheless, some Ghanaian musicians have also made their names in the forefront of the global industry.
However to properly tell the world who we truly are in the field of music as an art and culture, our artistes need to change their mentality about the audience base they will want to reach by coming out with exceptional music, form and content wise.
Having assessed the development associated with the recent occurrence during the Zylophone media show in Nigeria, Ekklesia Media will want to send word out there to all upcoming artistes to take their time, be courageous, creative and up their game and establish a strong foundation for their career by producing quality and aesthetic piece rather than chasing popularity and money. Hard fact: If you respect your audience by producing memory captivating music,form and content wise; money and fame will chase! PEACE.